A country’s consumer price index, or CPI, is considered one of the most fundamental and critically important economic indicators measuring inflation, not only in the United States but in virtually every other developed nation as well.

The release of monthly CPI numbers almost invariably has a significant impact on the financial markets, and unexpectedly high or low numbers often wreak investment havoc. The U.S. Bureau of Labor Statistics (BLS) releases several different consumer price indexes on a monthly basis, including the CPI. But despite the CPI being followed so relentlessly, the index is far from perfect as a measure of either inflation or the cost of living, and it has a number of inherent weaknesses.

Although the CPI is widely used as the core indicator of inflation, its accuracy in this area has drawn increasing criticism. For example, during a period when energy costs rose by more than 50% and the prices of some of the most commonly purchased grocery items increased by nearly 30%, the CPI continued to show a very modest inflation rate. In contrast, other indicators measuring the buying power of consumers showed a dramatic increase in the cost of living. Here, we take a look at some of the limitations of using CPI and why this controversy persists.

Key Takeaways

  • The consumer price index, or CPI, is the most widely used measure of a country’s rate of inflation, but it has come under fire as being less than ideal.
  • The Bureau of Labor Statistics publishes the CPI of the United States every month, along with other economic metrics.
  • The CPI tracks the average price of a basket of goods, including basic foodstuffs, housing costs, clothing, healthcare, and recreational expenses.
  • However, it does not account for qualitative changes or substitutions between similar goods.
  • In addition, the CPI focuses on urban consumers, with a lower emphasis on the costs for people in rural areas.

The CPI “Basket”

The CPI is a weighted index of goods purchased by consumers.

While it may constitute a relatively good measure of price changes in the specific goods purchased in its “basket,” one limitation of the CPI is that the consumer goods it considers do not provide a sampling that represents all production or consumption in the economy. Therefore, as a basic economic barometer, the CPI is inherently flawed.

Currently, the basket of goods includes basic food and beverages such as cereal, milk, and coffee. It also includes housing costs, bedroom furniture, apparel, transportation expenses, medical care costs, recreational expenses, toys, and the cost of admissions to museums also qualify. Education and communication expenses are included in the basket’s contents, and the government also takes note of other, seemingly random items such as tobacco, haircuts, and funerals.

Still, the goods in the basket are only a sampling of the universe of goods and services available to consumers and, as a result, may experience some serious blind spots.

In June 2021, the Consumer Price Index increased 0.9% from May to June, faster than the 0.6% month-over-month increase from April. When compared to the year prior, the full index increased 5.4%, making it the largest 12-month increase since August 2008.

Substitutable Goods

One problem with the CPI identified by economists, and which even the U.S. Bureau of Labor Statistics (which produces the CPI) freely admits, is that the index does not factor in the effects of substitution. The economic reality is that when certain goods become significantly more expensive, many consumers find less expensive alternatives to them. For instance, buying the store brand instead of the name brand, or buying regular gasoline instead of premium grade.

Unable to take this common practice into account, the CPI instead presents numbers that go on assuming consumers are continuing to buy the same amount of increasingly expensive goods.

Does Not Capture Innovation

Novelty and innovation represent another weakness in the CPI. Products do not become included in the CPI’s basket of goods until they become virtual staple purchases by consumers as seen over time. So even though new products may represent considerable consumer expenditures, they may still be years away from possible inclusion in the calculation of the CPI.

Any pure price index is flawed by the fact it does not factor in changes in the quality of goods purchased. Consumers may gain a net benefit from purchasing a product that has risen in price as a result of significant improvements in the quality of the product and the purposes it serves. But the CPI has no standard for measuring such quality improvements and therefore reflects only the increase in price without any appreciation for additional advantages to consumers.

Too Much Weight on Urban Consumption

Because the CPI is purposely constructed with a focus on the buying habits of urban consumers, it has often been criticized as not providing an accurate measure of either the prices of goods or the consumer buying habits for more suburban or rural areas. While cities are indeed the most important centers of economic production, a large swath of a nation’s population still lives outside of metropolitan areas, where prices may be higher due to that distance from the center.

As a broader critique, the CPI also does not provide separate reports according to different demographic groups.

Hidden Inflation

Hidden inflation refers to expenses that are not reflected in explicit price increases. One of the most common forms is shrinkflation, where companies cut costs by offering a smaller product at the same price. Customers ultimately end up paying more money for their products, even if they do not notice the change in packaging.

Hidden inflation can also be reflected in qualitative changes that are difficult to track with the consumer price index. For example, companies may choose to cut corners on their assembly lines to produce less durable goods, or introduce preservatives to extend the shelf-life of what was previously sold as fresh produce. These changes may introduce unnoticed increases to the cost of living that are not reflected in the CPI.

The Bottom Line

Despite its drawbacks, the CPI is widely used: It provides the basis for annual cost of living adjustments to Social Security payments and other government-funded programs, for example. That probably won’t change soon, but it’s important to recognize be aware of its limitations.

Over the years, the basket methodology used to calculate the CPI has undergone several revisions. According to the BLS, the changes have looked to remove or reduce biases that caused the CPI to overstate the inflation rate. Still, as long as CPI is used to track inflation officially, controversy will remain.

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