Creative Ways to Leverage Big Data for an Optimal Marketing Plan
Big data technology is becoming more important than ever for modern business owners. One study by the McKinsey Institute shows that data-driven organizations are 19 times more likely to be profitable.
There are many benefits of using big data to run a business. One of the most important advantages is that big data can help with marketing.
Big Data is Essential for Modern Marketing Strategies
Running a business isn’t easy, especially when it comes to marketing. However, if you want to continue to draw in new customers and clients, continuous marketing is a must. The good news is that big data can help with this. The McKinsey Institute report showed that data-driven businesses are 23 times more likely to acquire customers.
The good news is there are ways to use big data to simplify and boost your efforts to guarantee success. If you are looking to boost your marketing efforts as a data-driven organization, then you should follow these crucial tips.
Big data has revolutionized marketing. Giving you insights into how your current methods are working, your customers, and increasing brand awareness, big data can play a crucial role in your success.
The main types of big data you’ll want to capture include:
- Customer data
- Operational data
- Financial data
By collecting and analysing customer data, you’ll get a much better idea of who your target audience is. This can help you to figure out the best places to advertise and market your services, as well as determine your brands tone of voice. Having a strong understanding of your target audience is crucial in marketing. After all, if you don’t know who you are marketing to, how can you expect to receive results?
Operational data refers to the way the business runs, including shipping and logistics, and customer relationship management. Data has become very important for improving customer service. When you have a clear picture of the way the business is run, improvements can be made to improve performance. This in turn will boost customer satisfaction, leading to more word-of-mouth referrals.
Financial data such as pricing, sales, and margins, helps you to budget more effectively. You will also see where your budget is being wasted, allowing you to switch to more profitable marketing methods.
The more data you collect and analyse, the more targeted and effective your marketing will become.
Update Your Aesthetics – how things like flooring help with marketing (makes good impression etc)
In business, it’s important to make a great first impression. This is difficult to do if the aesthetics of your brand aren’t on point.
Start with your digital aesthetics such as your logo, web site, and social media presence. Does your branding match your business? Having clean, clear aesthetics can help you to appear more authoritative and professional.
It isn’t just your digital presence that you need to worry about. How your physical premises are laid out will also make a difference to your marketing efforts. Firstly, it determines a customer or client’s opinion of the business if they visit your premises. Secondly, the aesthetics of your business can impact morale, motivation, and productivity.
Everything from the type of flooring you have installed to how much light enters the premises can make a difference. When it comes to the flooring of your business it should be comfortable, practical, and aesthetically pleasing. It doesn’t have to cost a fortune to update the flooring in your business. There are companies that offer up to 65% off commercial flooring.
These are just some of the ways aesthetics matter in business. If you want to make a good impression, start by giving your online or offline a presence a makeover.
Leverage big data for local community engagement
Giving back to your local community is a great way to boost your marketing efforts. Customers and clients generally love brands who use their profits for good.
It could be sponsoring a local sports team, organizing a charity fundraiser, or planting trees and greenery to help improve air quality and aesthetics. Don’t forget to advertise the ways you give back to the community on your social media platforms. Getting involved in your local community could help you to attract a lot of new customers, as well as keep existing ones coming back for more.
It might seem like big data wouldn’t help much with local community engagement. However, there are creative ways to tap data to learn more about your target consumers. This allows you to focus on identifying charities and engagement opportunities that allow you to be seen be your target customers.
Use Big Data for Reputation Management
You need to use data mining to improve reptation management. You can use data scraper tools to find positive statements customers and experts have made about your company. Then, you can showcase these testimonials on your website.
Do you have glowing testimonials you can show off to potential clients? These days consumers need to trust a business before they buy from them. Testimonials and positive reviews can help to put their mind at ease, making them more likely to make a purchase.
You should showcase your testimonials wherever you can, including on your website, social media pages, and in email signatures. Don’t forget to encourage your customers to leave them too. Having a constant stream of positive reviews will do wonders for your brand.
Use Data-Driven SEO
To continuously attract new clients and customers, you need to work on your SEO. Making it easier for you to be found by search engines, the right SEO tactics can boost website traffic, convert more leads into customers, and improve your bottom line.
It can take a lot of work to develop and implement a successful SEO strategy. If you need to, bring in the professionals. SEO companies and freelancers can help you to achieve better rankings with minimal effort on your part.
There are a lot of benefits of using big data in SEO. You can use data-mining tools to identify keywords that are likely to appeal to your target demographic. There are also data-mining tools that can help you identify links to competitor websites, so you can reverse engineer their linkbuilding strategies.
Offer competitions and giveaways
Giveaways and competitions tend to attract a lot of attention. If you are trying to bolster your marketing efforts, think of a giveaway or competition that your audience will love.
Advertise your offer on social media, asking participants to like, share, and comment on your post. This will boost its visibility to others, making it easier for customers to find you. Limited time giveaways and competitions work best, and you can offer everything from discounts to free products.
Make the most of social media
Social media provides a ton of opportunities for marketing your brand. However, it’s important to focus on just one platform at a time when you are just getting started.
Find out where your ideal audience hangs out, then focus on marketing your business on that channel. With social media you can run paid ads, post valuable content, gather fans and followers, and boost brand awareness.
There are over a billion people using social media sites, giving you access to a huge audience. If your business doesn’t yet have a strong social media presence, now is the time to build one up.
You can’t take an ad hoc approach to social media, though. You are going to need to invest in social media analytics tools that will help you make more nuanced insights. You can use your data to guide your decision-making process, so yo can create the best content, post at the right times and engage with the right networks.
Use Big Data to Think Outside of the Box
Like everything in business, the best results often come from thinking outside of the box. Big data technology will make this a lot easier. You need to use analytics tools to make observations that you can use to make more informed decisions. When you invest in big data, you can come up with innovative ways to market your business. Look at what your competitors are doing and identify ways to improve on their strategies.
There are tons of ways to boost your marketing efforts with big data technology. The above methods are some of the most effective things you can try out to start seeing bigger, better results. Consistency and continually tracking your efforts with data analytics tools are key to your success.